Although Aunt Bessie’s have an extensive product range, they are often only thought of for their Yorkshire puddings and roasties and associated with the weekly Sunday roast.

I created an in store campaign that highlighted products from their wider range and positioned them as the perfect choice for easy option mid-week meals.

It soon became clear they had a limited collection of image and brand assets, many produced in-house. I developed a proposal to create a comprehensive image library, resulting in a monumental photo shoot over 3 weeks. I also produced a set of photography principles that would allow them to continue building their new brand style after the initial shoot was complete.