I am a creative marketing expert passionate about producing visually stunning work and devising creative solutions to optimise brand effectiveness. A strategic thinker able to approach each brief from the audience perspective, skilled in crafting the right solution for the issue rather than just the visual execution.

Joining the industry as a placement student, I have been on an incredible journey of opportunity and growth, and it’s still going. For 8 years, I learnt my trade in London’s top Sales Promotion agency, creating multiple award winning campaigns for Guinness and Smirnoff. Then, in 2006, I was approached to be part of creating a new agency from the ground up, in 2011 we had won IPM Agency of the Year.

From day one, I played a pivotal role in building the agency, approaching and securing new clients and leading the creative output, ensuring we always delivered the best creative product for our clients while adding a few extra awards along the way.  As the agency grew and the industry evolved, I developed skills in the specialism of Shopper Marketing in store and offline, bringing a new offering in the agency for our clients.