Fiskars wanted a global shopper toolkit to help their markets guide shoppers through their decision to select and purchase the correct axe for their needs.

I developed key visuals and POS visuals for each stage of the shoppers decision journey, showcasing how the messaging and visuals adapt to the shopper’s needs as they progress through the decision process.

This project was the first opportunity to put the shopper principles and strategies I had helped develop into practice. This project was the catalyst for my expertise development as well as the agency’s bespoke shopper offering.