Market leaders in the cocktail sector De Kuyper, were approached by Gall & Gall (Dutch retailer) to use their expertise to help them create a vision for the future in the cocktails in the off trade environment.

My role was to provide a solution featuring clear navigation, cocktail inspiration and provide shoppers with confidence to encourage them to enjoy making cocktails at home.

I achieved this through a combination of visual and product merchandising solutions as well as interactive display areas to showcase variety and highlight the ease of cocktail making.