What started as a typical low-budget brief to help support the independent trade, Doritos iD3 became the world’s first episodic advergame, created around the theme of identity theft and a new mystery flavour.

Born from the idea that like a Dorito, there are three sides to every story, players had to navigate through the game by selecting one of three options, each one leading to a different outcome, resulting in over 90 minutes of quality movie footage and interactive games.

In a nut shell, ‘Black Mirror- Bandersnatch’ show, is Netflix’s version of what we did for iD3 some 10 years earlier. The game launched and went globally viral within less than 24 hours.

I was the creator and developer of this concept and designed all campaign launch materials including the packaging. I led the client, film crew and digital teams on overseeing website design, script development, on set direction and editing. I am proud to say this was a campaign that was not amended from pitch idea through to execution and received multiple awards.