After the success of Cheetos ‘Bid ‘N’ Win,’ PepsiCo Global wanted another campaign for Cheetos targeting the ‘tween’ audience and retain brand affinity.

I came up with the idea to partner with Rovio, the creators of Angry Birds, to create the first unique branded version of the popular online game. Codes printed on promotional character stickers in packs were converted into credits to play for prizes, with players competing to be the top scorer on the daily leader board.